Collections

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  Moroccanoil

  Moroccanoil co-founder Carmen Tal first tried an argan oil hair treatment while...

  Moroccanoil

• New Arrivals

• Nioxin

  Eva Graham founded Nioxin more than 35 years ago, inspired by her...

• Number 4

  Number 4 was founded in 2010 in Newport Beach, California, by a...

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  Olaplex

  Olaplex describes itself as the original bond builder, with more than 10...

  Olaplex

• Original Sprout

  Original Sprout was founded in 2003 in Santa Barbara by a new...

• OUAI

  Celebrity hairstylist Jen Atkin founded OUAI (pronounced "way") after years of talking...

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  Ouidad

  In 1984, hairstylist Ouidad Wise, a Lebanese immigrant with curls of her...

  Ouidad

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  Pravana

  Industry veteran Steve Goddard founded PRAVANA in 2004, and the brand is...

  Pravana

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  Pureology

  Pureology was founded in California in 2001 to care for color-treated hair...

  Pureology

• R+Co

  R+Co was created by a collective of editorial and salon hairstylists who...

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  Redken

  Actress Paula Kent created Redken in 1960 because she believed in the...

  Redken

• SexyHair

  International stylist Michael O'Rourke founded SexyHair, inspired by the diversity of Los...

• Shampoo

• Sienna Naturals

  Hannah Diop founded Sienna Naturals, now co-owned with Issa Rae, to give...

• Styling

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  Surface

  Surface was founded in 2008 in Saskatchewan, Canada, inspired by salon owner...

  Surface

• Treatment

• UNITE

  Celebrity stylist Andrew Dale founded UNITE in 2003 with one goal: to...

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  Verb

  VERB was born in Birds Barbershop, raised in Austin and founded on...

  Verb